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    <loc>https://www.vireoadvisors.com/events/regulating-the-future-of-food-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
  </url>
  <url>
    <loc>https://www.vireoadvisors.com/events/sra-annual-meeting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
  </url>
  <url>
    <loc>https://www.vireoadvisors.com/publications</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1627390392347-Y6Z07IX9HR2ET92V9L1I/P1160832.jpg</image:loc>
      <image:title>Publications &amp; Presentations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1622114866983-4M719UQIEZILLNGN1IOT/Dr.+Jo+Anne+Shatkin</image:loc>
      <image:title>Publications &amp; Presentations</image:title>
      <image:caption>Dr. Jo Anne Shatkin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1622114866990-GGEF9C0NLBQD64QCZW27/Research+Gate+Dr.+Kimberly+Ong</image:loc>
      <image:title>Publications &amp; Presentations</image:title>
      <image:caption>Dr. Kimberly Ong</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1622114866987-2NZ6ZLXE6TZCQQOB6U02/Research+Gate+Dr.+James+Ede</image:loc>
      <image:title>Publications &amp; Presentations</image:title>
      <image:caption>Dr. James Ede</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1622114866983-4M719UQIEZILLNGN1IOT/Dr.+Jo+Anne+Shatkin</image:loc>
      <image:title>Publications &amp; Presentations</image:title>
      <image:caption>Dr. Jo Anne Shatkin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1622114866990-GGEF9C0NLBQD64QCZW27/Research+Gate+Dr.+Kimberly+Ong</image:loc>
      <image:title>Publications &amp; Presentations</image:title>
      <image:caption>Dr. Kimberly Ong</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1622114866987-2NZ6ZLXE6TZCQQOB6U02/Research+Gate+Dr.+James+Ede</image:loc>
      <image:title>Publications &amp; Presentations</image:title>
      <image:caption>Dr. James Ede</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vireoadvisors.com/whoweare</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1623074319922-PO77PGFK8R4M408PBJUL/P1160832.jpg</image:loc>
      <image:title>Biographies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1624290671463-IBUQW81FZ3RCR7JIP0AK/Shatkincrop.jpg</image:loc>
      <image:title>Biographies - Jo Anne Shatkin, Ph.D.</image:title>
      <image:caption>Dr. Jo Anne Shatkin founded Vireo Advisors in 2013 to provide guidance and leadership– raising the bar on sustainability in innovation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1624289997692-61CF0OSVZCG3X3QP6BQ0/Ong.jpg</image:loc>
      <image:title>Biographies - Kimberly J. Ong, Ph.D.</image:title>
      <image:caption>Vireo Advisors toxicologist and sustainability expert Kimberly Ong, PhD</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1624289998173-50E37UHK46CJ54RV4ZXH/Ede.jpg</image:loc>
      <image:title>Biographies - James D. Ede, Ph.D.</image:title>
      <image:caption>Vireo Advisors toxicologist and risk assessor James Ede, PhD</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1738377865249-40ZLBXOK9EW0HT2CPCIL/Screenshot+2025-02-01+at+11.40.49.png</image:loc>
      <image:title>Biographies - Wei Ng, Ph.D.</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.vireoadvisors.com/resources</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1627390435920-V6ZKHQN7VCBL3PW3GPFX/P1160832.jpg</image:loc>
      <image:title>Resources</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.vireoadvisors.com/whatwedo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1627387047539-ZKOT17OMFW2PEMI2AHDZ/P1160832.jpg</image:loc>
      <image:title>What We Do</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632827672783-HHTD6XQ05UPEP6NDMHD9/Slide12.jpeg</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>Vireo conducts research, develop risk assessments as well as environmental health and safety (EHS) evaluations to support new product development, emerging contaminant reviews and site/process safety. We employ screening-level, quantitative and life-cycle approaches for chemical and nanoscale substances. In addition, we incorporate cutting-edge science into safety assessments that address sources of uncertainty and perceptions of risk.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1698794699809-BPWBZXGH1M9UJIUX9W81/Regulatory_support%2B%25281%2529.jpg</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>Vireo provides advice and support for regulatory compliance, helping companies develop regulatory strategies, organize required safety testing and communicate with authorities, as well as prepare and submit dossiers. We keep up-to-date on international regulatory policies for new and emerging substances, which allows us to provide sound advice to entrepreneurs and companies developing innovative products in a constantly evolving regulatory landscape. In specialized cases, we draw on our wide network of policy and legal experts for guidance and to support submissions.  Our expertise supports regulatory clearances for existing and emerging materials and technologies used as chemicals, food ingredients, food packaging, cosmetics and medical and dental devices internationally.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632828035926-WCD16A3CU2UUTS5IRWPL/Slide21.jpeg</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>Vireo evaluates the environmental performance of technologies to aid investors and others in assessing the benefits and claims of a particular technology and the potential environmental and financial risks, as well as competitiveness in the marketplace. Many technologies claim to be “clean” or “sustainable” or to offer unique benefits; leveraging a broad network of expertise, we assess manufacturer claims and data to provide a critical analysis of market risks, opportunities and relative position.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632827549474-JEIGC2K8OO9S7AG3FVIS/Slide11.jpeg</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>Vireo works to advance the next generation of risk assessment tools and testing strategies for assessing the safety of nanomaterials and other advanced materials and technologies. We design and apply alternative testing methods that are resource efficient and reduce reliance on animal testing and advance Safety by Design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1734386839989-IQYK7D60WHZ1YJZM9G6I/Slide26.jpg</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>Vireo helps companies evaluate product safety to support regulatory approvals, meet customer needs, and verify that products are safe for consumers and the general public. We develop tailored safety testing and assessment strategies that are efficient and meet customer or other stakeholder requirements. Innovative products often require specialized expertise and testing; Vireo brings expertise to any needed modifications for protocol development and works with qualified labs and experts to provide reliable testing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632827990324-GORGCCKRXVN3II7Y0LZY/Slide19.jpg</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>LCRA—a novel and unique way to formulate a comprehensive pre-commercial product safety plan—is offered exclusively by Vireo Advisors to clients to position them for the modern marketplace. We apply LCRA to establish priorities in developing a safety-focused exposure profile for every stage of the product life-cycle. The output of our analysis, a set of recommendations to manage or otherwise mitigate commercialization risk, informs early decision making about new technologies, bio-based product innovations and novel nanoscale technologies. Through LCRA, we identify key knowledge gaps and prioritize necessary testing at critical stages of R&amp;D to be proactive on safety while preparing for commercial launch, fostering a sound scientific and efficient basis for sustainable technology development and commercialization. Taking an adaptive approach, LCRA is not an alternative to regulation and standard setting; LCRA is a service that provides a path forward for entrepreneurs and innovative companies to collect the best available information early in the design process to ensure new products, technologies and materials are designed to be safe and sustainable across the entire life cycle. This path allows adaptation to new information, decision making under uncertainty and regular re-positioning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1634476687182-MFIJTLA4FIDYWCTW8KKI/Slide24.png</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>Vireo analyzes the complex business, technical and political landscapes for novel products and technologies. Since emerging technologies can be challenging to assess in terms of market potential, we help innovators understand the regulatory, consumer and market requirements for performance and safety, informing sound commercialization strategies and business planning. Our strategies help to overcome common sources of resistance to new technology adoption.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632828246335-QMCY2RKLILSBLU81ENCG/Slide25.jpg</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>Vireo provides expert, third-party review services. We can provide a detailed, thorough, and objective review of safety studies, methods, dossiers, claims and reports.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1734387083009-61ESPM5GME6N7OFTQTKH/Slide27.jpg</image:loc>
      <image:title>What We Do - Market Certification</image:title>
      <image:caption>Safety and sustainability form the basis of sound governance, requiring organizations to measure and report on dynamic and diverse environmental performance standards.   We provide expertise to assist in demonstrating sustainability, qualifying materials in today’s market to meet new environmental, social and governance requirements, and to meet sustainability reporting and related market requirements. In the sea of emerging standards, we bring expertise to help discern which standards are critical to meet, identify ways to demonstrate compliance, and determine how to certify even legacy products in the “Wild West” of sustainability reporting. Our experts develop strategies that demonstrate compliance with emerging industry and non-governmental standards to meet health and environmental performance, as well as ways to demonstrate benefits over competing technologies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632828493357-1VHRWSYJ6S52EUOAO5S2/Slide20.jpeg</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>Vireo helps bring novel technologies safely to market. We are experts on emerging international regulatory policies, market drivers and market barriers for advanced materials and technologies, and safety strategies to qualify them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632828510362-W3NYV6WKEBDOVPF7CPC0/Slide15.jpeg</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>It’s a requirement now that new technologies bring sustainability benefits, although how this is determined is not always clear. We help organizations demonstrate sustainability and qualify materials in today’s market. Our scientists organize testing strategies for regulatory and certification standards in a diversity of markets, including chemicals, consumer products, novel food and feed ingredients, transportation and construction materials, personal care products and biomedical devices.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632828536412-AKLMSB3K09AFSJKS2BPQ/Slide16.jpeg</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>Vireo’s experts support organizations that are manufacturing safer nanomaterials and nano-enabled products.  Our team of nanotechnology safety experts conduct risk assessments, including physicochemical, exposure and hazard characterization, across the product life-cycle. Vireo develops testing and regulatory strategies to help companies navigate regulatory approvals, which are constantly evolving and vary by market and application.  Our mission is to support innovative organizations bringing better, more-sustainable materials to market, while protecting their employees, customers and the environment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632828567759-60ST560Y6Z5AAALMS4KA/Slide17.jpeg</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>We are committed to bio-based alternatives to conventional food packaging materials. Vireo’s team of experts can help test products to meet myriad packaging and regulatory requirements across a broad range of industries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632828617711-NFPJM2XQV4TTE7R1UYFO/Slide18.jpeg</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>Vireo’s team assists with safety assessments, market strategies and regulatory approvals of a range of bio-based substances, including recycled materials, cellulose nanomaterials, cell-cultured meats and synthetic biology products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1634476814626-I2K6PFW22AB2ZB86BLFE/Slide14.png</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>At Vireo, our passion for growing sustainable sources of protein, such as cell-cultured meat and seafood, meets our mission for improved sustainability and equity of our economy and the global food system, in light of the changing climate that threatens and is exacerbated by traditional food production. We are collaborating to advance safety research and engage key stakeholders to meet 21st century market requirements for transparency. We are experts in current and future regional regulatory requirements for ingredients and foods produced through new techniques. We provide expert guidance to develop proactive safety assessments while regulatory and market requirements for these new products are under development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1634476851232-AZGLEOE42ZY59G9OVSVV/Slide22.png</image:loc>
      <image:title>What We Do</image:title>
      <image:caption>Vireo is committed to the responsible innovation and development of the next generation of carbon-based advanced materials and technologies. Cellulose nanomaterials, carbon nanotubes and graphene materials are changing the very boundaries of material science, with exciting applications across economic sectors. Vireo works with numerous organizations, from pre-commercial start-ups to large enterprises, to demonstrate safety across the product life-cycle for innovative sustainable materials and technologies. Vireo’s team of experts creates strategies to demonstrate technical performance and safety of advanced materials, especially carbon-based nanomaterials in food, food-contact materials, cosmetics, medical and dental devices, paints and coatings, composite materials and materials in related applications. We also work internationally with governmental and non-governmental organizations and regulators and as part of research consortia to evaluate the benefits and impacts of nanotechnologies and nanomaterials, to improve product design and development, and to encourage the use of state-of-the-art analyses to inform policy and decision making.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vireoadvisors.com/contactus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1627390480853-MJ1I1Y4AVHT4UCASFCFX/P1160832.jpg</image:loc>
      <image:title>Contact Us</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1624287501595-LU8ZY0DJB9KA6H7XNNE1/Shatkincrop.jpg</image:loc>
      <image:title>Contact Us - Jo Anne Shatkin, P.h.D., Founder &amp;amp; President</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1624287462401-XHUSF405BI0MMYQ9BG53/Ong.jpg</image:loc>
      <image:title>Contact Us - Kimberly Ong, P.h.D., Biologist &amp;amp; Toxicologist</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1624287478363-FL4YIBSZLUIOINPSN0BS/Ede.jpg</image:loc>
      <image:title>Contact Us - James Ed, P.h.D., Toxicologist</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.vireoadvisors.com/landing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1627385879299-5IUYJ30MVJ9MA28D231E/P1160832.jpg</image:loc>
      <image:title>Home</image:title>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.vireoadvisors.com/testimonials-nueva</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1627389889012-S0KL5USVNXM9J8B0YSTE/P1160832.jpg</image:loc>
      <image:title>Testimonials</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1624278021933-7PY7M086U79GNCYBXE1D/FiberLean+Technologies</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1624278388996-VZJTMK14H90JO8ZKECYE/P3+Nano+US+Forest+Service+Department+of+Agriculture</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1624278021933-7PY7M086U79GNCYBXE1D/FiberLean+Technologies</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1624278388996-VZJTMK14H90JO8ZKECYE/P3+Nano+US+Forest+Service+Department+of+Agriculture</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/e3f06f65-2911-41eb-8884-f866ec6b4a79/VOW-Logo-1.png</image:loc>
      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.vireoadvisors.com/vireo-team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1627386990982-K1716V2796UAOOBSPA4G/P1160832.jpg</image:loc>
      <image:title>Who We Are</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/e0eb50e3-af7d-4cff-a86d-a2dbefc4404a/Photo_Yueyang+%28Brian%29.jpg</image:loc>
      <image:title>Who We Are - Make it stand out</image:title>
      <image:caption>Yueyang (Brian) Zhang is a MITACS Fellow with Vireo. He is a toxicologist and a post-doctoral fellow at University of Alberta.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/6da9b1af-accb-4288-baad-4d79809f5aa8/headshot_Julia_edited.jpg</image:loc>
      <image:title>Who We Are - Make it stand out</image:title>
      <image:caption>Julia Griffin is an chemist and a recent Mount Holyoke College graduate with a B.A. in Chemistry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/de052c7f-0926-49e0-b89c-5cd51cbf6825/Leslie+Hockman</image:loc>
      <image:title>Who We Are</image:title>
      <image:caption>Leslie Hockman is Vireo’s administrator and has industry experience working for a commercial manufacturer of cellulose nanomaterials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/d853172a-8bc9-4eb3-aeb0-412ca6def5fa/white_placeholder.png</image:loc>
      <image:title>Who We Are - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/8b22b6c2-4b02-466c-b7d6-b4ed2b64b3e1/jas+headshot+2025.jpg</image:loc>
      <image:title>Who We Are</image:title>
      <image:caption>Dr. Jo Anne Shatkin is an expert in novel product safety and environmental and health policy issues, with over 20 years experience leading projects in risk analysis, safety and regulatory policy work including numerous publications.  She is founder and president of Vireo Advisors in Boston, Massachusetts.  Read more about Jo Anne’s background here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/012d292a-c8b0-43f5-9e9b-aba68d0c9187/Ong+headshot.png</image:loc>
      <image:title>Who We Are</image:title>
      <image:caption>Dr. Kimberly J. Ong  is a biologist and toxicologist leading our novel cell cultured product work. Dr. Ong is an expert in developing protocols specific for testing novel materials and ingredients for regulatory analysis. Read more about Kimberly’s background here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/22b51811-e3a1-4352-a5f3-771e6bfd9c69/JE+headshot+2025.jpg</image:loc>
      <image:title>Who We Are</image:title>
      <image:caption>Dr. James D. Ede  is a toxicologist experienced in testing strategies for novel materials, including molecular, biochemical and cellular techniques, and is experienced in life cycle risk assessment. Read more about James’s background here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/6489422d-b159-409f-8e9c-44dcc5246bb2/Marschallinger+Photo.png</image:loc>
      <image:title>Who We Are - Make it stand out</image:title>
      <image:caption>Dr. Julia Marschallinger is a Cell &amp; Molecular Biologist with experience across the R&amp;D pipeline for cellular agriculture, including cell line development, differentiation, suspension adaptation, media optimization, and safety testing. She brings this expertise to safety evaluations of alternative proteins and cultivated meat and seafood products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/e0eb50e3-af7d-4cff-a86d-a2dbefc4404a/Photo_Yueyang+%28Brian%29.jpg</image:loc>
      <image:title>Who We Are - Make it stand out</image:title>
      <image:caption>Yueyang (Brian) Zhang is a MITACS Fellow with Vireo. He is a toxicologist and a post-doctoral fellow at University of Alberta.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/6da9b1af-accb-4288-baad-4d79809f5aa8/headshot_Julia_edited.jpg</image:loc>
      <image:title>Who We Are - Make it stand out</image:title>
      <image:caption>Julia Griffin is a chemist and a recent Mount Holyoke College graduate with a B.A. in Chemistry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/de052c7f-0926-49e0-b89c-5cd51cbf6825/Leslie+Hockman</image:loc>
      <image:title>Who We Are</image:title>
      <image:caption>Leslie Hockman is Vireo’s administrator and has industry experience working for a commercial manufacturer of cellulose nanomaterials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/d853172a-8bc9-4eb3-aeb0-412ca6def5fa/white_placeholder.png</image:loc>
      <image:title>Who We Are - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vireoadvisors.com/404</loc>
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  <url>
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    <lastmod>2023-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1627389889012-S0KL5USVNXM9J8B0YSTE/P1160832.jpg</image:loc>
      <image:title>Our Solutions</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632827672783-HHTD6XQ05UPEP6NDMHD9/Slide12.jpeg</image:loc>
      <image:title>Our Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1664201063554-18T7E9F9XKQVA74J95P9/Regulatory_support+%281%29.jpg</image:loc>
      <image:title>Our Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632828035926-WCD16A3CU2UUTS5IRWPL/Slide21.jpeg</image:loc>
      <image:title>Our Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632827549474-JEIGC2K8OO9S7AG3FVIS/Slide11.jpeg</image:loc>
      <image:title>Our Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1634476738313-H79NUNQVYBGIN2B8XDAD/Slide26.png</image:loc>
      <image:title>Our Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632827990324-GORGCCKRXVN3II7Y0LZY/Slide19.jpg</image:loc>
      <image:title>Our Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1634476687182-MFIJTLA4FIDYWCTW8KKI/Slide24.png</image:loc>
      <image:title>Our Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632828246335-QMCY2RKLILSBLU81ENCG/Slide25.jpg</image:loc>
      <image:title>Our Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1635189533189-Q22QZFXNIGZ04F1JXJ9X/Slide27.png</image:loc>
      <image:title>Our Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632827672783-HHTD6XQ05UPEP6NDMHD9/Slide12.jpeg</image:loc>
      <image:title>Our Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1664201063554-18T7E9F9XKQVA74J95P9/Regulatory_support+%281%29.jpg</image:loc>
      <image:title>Our Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632828035926-WCD16A3CU2UUTS5IRWPL/Slide21.jpeg</image:loc>
      <image:title>Our Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632827549474-JEIGC2K8OO9S7AG3FVIS/Slide11.jpeg</image:loc>
      <image:title>Our Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1634476738313-H79NUNQVYBGIN2B8XDAD/Slide26.png</image:loc>
      <image:title>Our Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632827990324-GORGCCKRXVN3II7Y0LZY/Slide19.jpg</image:loc>
      <image:title>Our Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1634476687182-MFIJTLA4FIDYWCTW8KKI/Slide24.png</image:loc>
      <image:title>Our Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1632828246335-QMCY2RKLILSBLU81ENCG/Slide25.jpg</image:loc>
      <image:title>Our Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1635189533189-Q22QZFXNIGZ04F1JXJ9X/Slide27.png</image:loc>
      <image:title>Our Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.vireoadvisors.com/cn-material-safety-resources</loc>
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    <priority>0.75</priority>
    <lastmod>2025-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1627390435920-V6ZKHQN7VCBL3PW3GPFX/P1160832.jpg</image:loc>
      <image:title>Cellulose Safety Resources</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/a2b80097-0847-4fbd-8d5b-f39edbd48d81/Screenshot+2024-11-05+at+10.12.45.jpg</image:loc>
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    <image:image>
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    <image:image>
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    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://www.vireoadvisors.com/carbon-based-nanomaterials</loc>
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    <priority>0.75</priority>
    <lastmod>2024-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1627390435920-V6ZKHQN7VCBL3PW3GPFX/P1160832.jpg</image:loc>
      <image:title>Carbon Based Nanomaterials ESH</image:title>
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  </url>
  <url>
    <loc>https://www.vireoadvisors.com/sustainable-development-goals</loc>
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    <priority>0.75</priority>
    <lastmod>2023-10-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1627390435920-V6ZKHQN7VCBL3PW3GPFX/P1160832.jpg</image:loc>
      <image:title>Sustainable Development Goals</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1684328040020-ZK1237OKX3EVK96BTTJU/E_PRINT_02.jpg</image:loc>
      <image:title>Sustainable Development Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1684328184486-4ZQMKDWTNBEJ8L38F2HS/Health.jpg</image:loc>
      <image:title>Sustainable Development Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1683711759795-BI0HSBX3YDV00TZYNAXH/Energy.jpg</image:loc>
      <image:title>Sustainable Development Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1683711822802-U2P1NXDWUQSCS551MYN1/Growth.jpg</image:loc>
      <image:title>Sustainable Development Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1683711942165-786U0JOMUNN7RQ3HC4FY/E_PRINT_09.jpg</image:loc>
      <image:title>Sustainable Development Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1683712000551-6EIWGWFBOPFH60MYFLS1/E_PRINT_11.jpg</image:loc>
      <image:title>Sustainable Development Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1683712046386-HERBTEUQCDRRGI2VJD24/E_PRINT_12.jpg</image:loc>
      <image:title>Sustainable Development Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1683712095766-IWQFY2QY5G7Y0XXUWSPH/E_PRINT_13.jpg</image:loc>
      <image:title>Sustainable Development Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1683712143380-V1BB055O1KSJH8UZBEHO/E_PRINT_14.jpg</image:loc>
      <image:title>Sustainable Development Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1683712196988-3DL3QRQZNO7LZ8V1ZQJG/E_PRINT_15.jpg</image:loc>
      <image:title>Sustainable Development Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1683713734417-SD0YMM3Z1Z19LNOMT7JS/E_PRINT_17.jpg</image:loc>
      <image:title>Sustainable Development Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/44a9e4c3-8c85-40aa-bda9-adef2ddfc76b/E_SDG_logo_UN_emblem_square_WEBSITE.jpg</image:loc>
      <image:title>Sustainable Development Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1684328040020-ZK1237OKX3EVK96BTTJU/E_PRINT_02.jpg</image:loc>
      <image:title>Sustainable Development Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1684328184486-4ZQMKDWTNBEJ8L38F2HS/Health.jpg</image:loc>
      <image:title>Sustainable Development Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1683711759795-BI0HSBX3YDV00TZYNAXH/Energy.jpg</image:loc>
      <image:title>Sustainable Development Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1683711822802-U2P1NXDWUQSCS551MYN1/Growth.jpg</image:loc>
      <image:title>Sustainable Development Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60af81af3c2edd0072b84262/1683711942165-786U0JOMUNN7RQ3HC4FY/E_PRINT_09.jpg</image:loc>
      <image:title>Sustainable Development Goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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